Why I Choose to Keep it Small

June 28, 2014  •  Leave a Comment

It's no secret that I am not an expert in running a photography business. JD Images is almost 2 years old, and I've had my hands on this baby every day since Day1...do I know it all? Is it a well-oiled machine? Absolutely not! But one thing I do know is how I want my clients to feel. 

I recently came to a fork in the business road. My senior portrait business quadrupled with the class of 2014. It meant renting a new studio in Grandview to offer more choices to my clients (anybody out there remember being shot in my office/studio in Hilliard??? Yes, the football players and big guys were a challenge in a 23'x10' space!!). It meant more time spent shooting, editing, and keeping up with the business end of things. I loved being able to deliver my kind of images to families that loved my work and loved the portraits of their kids. It was truly a blessing that I prayed for, but thought would come many more years down the road. Needless to say, I was not prepared...mentally or physically.  My body and mind were sore thinking of composition, locations, offerings, lighting, and a thousand other things that come with portraiture. Many times I felt overwhelmed, but always thankful and blessed.

I had some hard decisions to make for the class of 2015 Seniors. Turning things over in my mind and discussing things with Doug and other small business owners, I came to the conclusion that I could either hire a second shooter or an assistant to handle some of the client work for me and thereby perhaps quadruple my Senior business again. Or, I could continue to do it all myself, limit the number of clients I take, continue to be able to shoot the sports and athletes that I love, and maintain the "Jodi of JD Images" part of the editing and shooting, ensuring the client care piece would remain in tact.

As much as I want to rule the Senior Photography business in Central Ohio, grow into a major presence with several locations, achieve World Photography Domination and make billions if not trillions of dollars (not really), I decided that I love the "small" part of my business...I love that my clients become family to me. I love being welcomed into their families! I love crying along with the Moms (and some Dads...you know who you are!) when we view the pictures for the first time. I love bringing them cookies and cupcakes at their ordering appointments and watching them smile. I love packaging their orders and wrapping everything in ribbon! And these are the things I would have to hand over to someone else if I decided to just shoot and do post production work, but I just love these little things too much. 

My business is profitable (YAY!), my clients are happy, and I am beyond pleased with the way JD Images operates. So, for now, I'm keeping it small.  Because I love it that way.


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